Wilfrid Wood

Wilfrid Wood works with clay and wire when creating his 3D designs and creates all sorts of unusual objects and characters, but it was his lettering that jumped out to me because I am working with plasticine creating similar 3D type designs and his smooth, rounded, bubbly type design is a style I want to experiment with. He created the lettering as self initiated work, but he also created Amplify's identity using the same method.