These are my favourite designs created for HMV campaigns for mother's day and the summer:
'HMV asked us to devise an overarching campaign that would run in-store throughout the summer with the specific challenge of promoting a wide entertainment offer at a notoriously difficult period of the retail calendar. Capturing the spirit of summer, we created the concept of summerfest with a stage set that houses various musical kit and promotional items in a festival environment, including a branded HMV tent. Using bold 3D typography we designed iconic headlines, spelling out the key messages. Interchanging the set kits for each promotion allowed us to create a series of six offers that could stand alone or work together under one summery banner. The resulting campaign is used in-store, on posters and point-of-sale nationwide.'
'We were asked by HMV to look at their seasonal in-store campaign for Mother's Day - traditionally one of their hardest looks to crack. The finished campaign creative echoes home life, relaxation and quality time through carefully selected fabrics and colour schemes.'
