I designed the type first and added the digital extras on afterwards to complete the same look that the recipe covers have:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHmjsSH_JLqAC8RwML12VtLYB91M8NT_JXbAm6nTDDYeWoYxwPEprlyP_sTcFyY_5-NqQeSnSiEev5dVktzsMCKZamsmZXFqa15FEXIhOmR8mjmQ5G63Ng9ieTUGpzokfDhDy0Z26V0iU/s320/type+for+poster.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQAs43YeuvVDKXCVw8ZArtPsejP3p46F_nrvsjqaeBd4nD-8d0TmVvkIjIt_5pCEUVbNQKgkUickh1eAx90-Xj3IyqSz2iZFCBMXb3q00cxe8vaFlofRfpmB4elxhpWoTLI_D1TpbAx5k/s320/be-ro+FLAT+poster.jpg)
Here is the first idea in context:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyvdD__RvMZLDGxqui-wCnr-oHyz9tpql-wGCZV5OIiZCs1t2-msRHi63NxLQErGpGCNRLWC310pzw8xbDQbsLpaNZnQdHpZydmW9JbW5-DyenvzAge_ncKfGT6nYCw2vCMXhRow4xzqE/s320/be-ro+promotion.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3SiKH54dORI_agVtmvAexzEXfvw3rlKmHMp-zasYgRtmN9o7AZM8CRIc4kEfNZkqQn7fKvWZSRcEG5p1gyKd0p8MAYBc1XXDpeFhmXZ5uPqJDdqylnuQE969P9UIGd4aoBjStMQXgKgg/s320/be-ro+promotion+2.jpg)
I still need to document the promotional posters instore near the Be-Ro flour section and also photograph the recipe books attached onto the flour bags as they would appear on sale to show how the whole project would look.