Print is the main media for my work and I am keen to know how designers still feel about print today with the ever growing digital design world and design for screen threat. Do people still want to read and hold something that is real?
I asked; 'How do you feel about the importance of print?'
'At the moment half my work is still print and half website design. I haven't noticed a decrease in demand for design for printed matter... which is good because I think I prefer print. As a designer you have more control over print design and therefore I think there's more satisfaction in getting the details right. In digital the outcome is always determined by the monitor / device you're viewing it on. I'm not against digital at all, I just think print is important... I think it still has a future. We are not ready to go totally digital. We'd miss the physicality of books, the smell of paper, ink.'
Joe Gilmore
'Print will always have its place so long as people value the tactile, however the market will continue to shrink, and the quality will rise. Print will become niche, collectible. Technology should always be seen as an opportunity. I’m optimistic. The mass market will migrate from print, but what will ultimately be left will be the fine quality, beautiful objects.'
Paul Pensom - Creative Review Art Director
'Personally, I feel that print will never be lost, but in fact I feel it will be more specialized and will be offered more as a luxury item in a lot of cases. As we see a growth of specialist retailers ie Chocolatiers and specialist design units, I feel we will see specialist book shops where we can purchase quality print work, maybe more limited editions and more involved composition and use of materials. (We will never lose the love of print). There will be the option too, even of the same publication, but aimed at those that do not have the need to touch, feel and experience the art and craft of the printed product, and even the 'heady' small of nice ink. Digital print has a growing market, with Kindle and the iPad generation, and is handy to use, especially reference material that one can search at a touch of a button. So in fact one could say that digital books have made print more of a required commodity for lovers of the craft.'
John Watters
'As long as organisations adopt the right media for the right message then there is no reason why both digital and printed format cannot work alongside each other.
They both have their own market and should not present people with a one or the other decision.'
Sue & Kevin Marsden - Diverse Design & Communications
